In 2023, EcoTukTuk, a company committed to sustainable tourism through electric vehicles, decided to take a strategic step towards the digitalisation of its operations with an ambitious project: the creation of the EcoTukTuk platform. This project aims to optimise the management of reservations, the assignment of guides, real-time monitoring of vehicles and communication with customers, all through a scalable and technologically advanced solution.
The project began with the definition of a centralised architecture capable of integrating various essential systems such as FareHarbor, FactorialHR and Holded, eliminating the need for duplicate management and improving operational efficiency. The platform also includes a dedicated app for guides, enabling real-time communication and efficient management of their bookings.
The scope of the project encompassed a number of key functionalities that set the foundation for EcoTukTuk's digital transformation:
- Centralised backoffice: A 360 dashboard accessible from any device, enabling management of bookings, customers, tours, guides and automating internal processes.
- Integration with FareHarbor: Real-time synchronisation of bookings and tours, guaranteeing automatic updating of critical data.
- Integration with FactorialHR and Holded: Automation of employee management and booking invoicing.
- App for guides: Mobile application that facilitates the management of assigned tours, the receipt of notifications and direct communication with the head office.
- Real-time vehicle tracking: Functionality that allows monitoring the location of vehicles during tours, optimising logistics and operational management.
- Integration with WhatsApp: Fluid communication with customers through the WhatsApp API, allowing the sending of automatic notifications, the management of chats in real time and the automation of interactions from the backoffice.
- Process automation: Implementation of workflows for recurring tasks, optimising efficiency and reducing the administrative burden.
- Statistics and reporting system: Analytical tools for data-driven decision-making.
Thanks to the implementation of the EcoTukTuk platform, the company has achieved a comprehensive optimisation of its operations. The centralisation of data and the automation of processes have enabled a more efficient management, reducing costs and improving the customer experience. The integration of communication via WhatsApp has boosted customer relations, facilitating quick and personalised responses. In addition, the flexibility of the platform ensures its ability to adapt to future business needs.
At Ganbaru, we continue to work closely with EcoTukTuk, developing new functionalities that strengthen its position in the sustainable tourism sector. This project reflects our commitment to innovation and continuous improvement, demonstrating how technology can be a key driver of business growth and sustainability.
