In 2024, Zumex, a leading company in fruit and vegetable juicing and processing solutions, took a step towards digital transformation with an ambitious project: the creation of the Central Zumex platform. This project aims to unify its digital systems and optimise interactions with customers, distributors and suppliers. The first phase addressed the creation of a unified and scalable solution that centralises key processes, while the second phase significantly expanded the platform's capabilities, consolidating its technological leadership.
The project began with the implementation of an integrative system that addressed issues such as technological fragmentation, lack of digitisation in certain processes and the absence of efficient logistics tracking. Following the success of this first stage, progress was made towards the merger of Zumex's digital presence, integrating its various websites into a single unified platform.
With this evolution, Central Zumex not only offers an improved customer experience, but also optimises internal management and reduces operational costs by centralising data on a modern AWS-based infrastructure.
Scope of development
The scope of the project covered a number of key functionalities that laid the foundation for this innovative platform:
Phase 1:
- Synchronisation with Dynamics 365: A regular integration with Zumex's ERP system was implemented, allowing critical data such as orders, invoices and customers to be centralised, and enabling more efficient management.
- Improvement of internal processes: The tool was designed taking into account the need to improve coordination between departments and with customers/suppliers, designing various support functionalities and enabling the automation of its processes.
- Backoffice with advanced management: An intuitive environment was developed to administer users, automate tasks and manage communications, tickets and dynamic forms.
- Automation of internal and external processes: The platform includes a workflow system that facilitates the execution of repetitive tasks and improves operational efficiency.
- Analytics and reporting tools: Analytics tools were introduced that allow Zumex to extract customised reports and create interactive dashboards for data-driven decision making.
- Scalable and secure infrastructure: Docker and MySQL services-based architecture ensures an optimised solution, with capacity for growth and advanced data protection.
Phase 2:
- Website merger: Migration and unification of domains into an integrated structure, with optimisation for SEO and geographical redirection.
- Renewed E-commerce: Incorporation of advanced functionalities such as a spare parts search engine, simplified checkout and the option to import the shopping basket via CSV.
- Customer area: Centralised access to Dynamics data, order history and warranty management.
- Promotional management and advanced CMS: Creation of personalised campaigns and administration of dynamic content in multiple languages.
- Hubspot integration: Lead synchronisation and marketing process automation.
Thanks to the implementation of the Central Zumex platform, the company has been able to optimise its business on multiple fronts. From the creation of intuitive interfaces and personalised content that enhance the user experience, to task automation that eliminates duplicate systems and reduces operational costs. In addition, with multi-language support and the ability to operate in global markets, Zumex has consolidated its international expansion, maximising its reach and competitiveness in the industry.
At Ganbaru, we continue to work closely with Zumex, designing and developing new tools on the platform that further optimise its internal processes and reinforce its leadership position. This continuous approach ensures that technology evolves along with business needs, enabling greater efficiency, flexibility and adaptability in a changing business environment.
The Zumex case is an example of how our customised technology solutions not only simplify processes, but also drive sustainable growth. If you are looking to innovate, optimise and/or scale your business with a platform tailored to your needs, we are the partner you need to take your company to the next level.
