Driving global digital sales with an advanced e-commerce solution
As part of its digital transformation, Zumex entrusted us with the redesign and implementation of its online sales channel. The goal was to unify its digital ecosystem and provide a premium shopping experience for both distributors and end customers. The new e-commerce platform is a core component of the Zumex 360 platform, serving as a key pillar for scaling its international market presence and optimizing sales processes.
A scalable, multilingual B2B e-commerce focused on user experience
At Ganbaru, we designed a modular, secure, and flexible platform capable of supporting Zumex’s full catalog, managing complex promotions, integrating logistics flows, and adapting to the specifics of each country or distributor. Key achievements include:
- Site fusion: Migration of existing websites (corporate, store, and industrial microsites) into a single SEO-optimized domain with 301 redirects and a multilingual structure.
- Optimized checkout and quick purchase: Simplified payment process with advanced features such as cart import via CSV and user-specific customization.
- Dynamic, filterable catalog: Browsing through hierarchical categories, intelligent search engine, and SEO-friendly product pages with enriched content.
- Personalized promotional management: Discount rules tailored by customer, channel, or purchase context, with configurable compatibilities and incompatibilities.
- Full synchronization with Dynamics 365: Covering orders, billing, stock control, and real-time pricing.
- Private customer area: Secure access to purchase history, tickets, documentation, and warranty records.
- Spare parts search and technical support: Intuitive tool based on serial number or model, with direct purchase options and integration with help articles and FAQs.
- Multi-domain management for distributors: Personalized sites by market, centralized in a single tool, maintaining brand identity and access to advanced features.
E-commerce architecture highlights
The e-commerce architecture is built on orchestrated Docker containers, with services deployed on AWS, MySQL as the central database, and an S3-based file system for efficient storage. This setup ensures:
- Automatic scalability during traffic peaks.
- Optimized performance through caching layers and CDN usage.
- Advanced security with encrypted access, role management, and order validation workflows.
The new Zumex e-commerce platform has resulted in:
- Increased online conversion rates.
- Reduced operational time and manual errors.
- Full autonomy for the marketing and sales teams.
- A digital channel for distributors with real-time operational integration.
At Ganbaru Smartech, we continue collaborating with Zumex to evolve the platform, incorporating new features that anticipate industry trends and customer needs. This project demonstrates how a well-executed e-commerce strategy can become a key driver of international growth.
Looking for a custom e-commerce solution?
At Ganbaru Smartech, we help companies like yours scale online sales with personalized, secure technology ready for global growth.
