WhatsApp has become the most widely used communication tool in the world. However, its potential in the business world goes far beyond sending messages or handling quick inquiries. With the WhatsApp Business version and its official API, companies can integrate this channel directly into their internal systems — such as CRM, ecommerce, or backoffice — and turn it into a true tool for productivity and customer service.
At Ganbaru Smartech, we develop tailor-made solutions that allow companies to get the most out of WhatsApp Business by integrating it intelligently into each company’s digital ecosystem. The result is an automated and efficient communication flow.
WhatsApp Business is the professional version of the app, designed for companies that want to communicate with their customers in an organized and automated way. Unlike the personal version, it allows you to:
It is precisely this API that makes the difference. Thanks to it, WhatsApp stops being an isolated application and becomes a fully connected digital channel within the company’s internal processes.
Discover how our integrations make it possible.
The connection between WhatsApp and CRM is one of the most powerful integrations a company can adopt. It allows every conversation to be automatically logged, linked to the customer’s profile, and transformed into tickets or sales opportunities without manual intervention.
At Ganbaru Smartech, since we develop our own CRMs from scratch, we incorporate this integration natively. Thus, when a client sends a WhatsApp message, the system identifies the contact, stores the conversation history, and updates the information in real time.
The sales team can view the full context — message history, orders, issues, or comments — all in one place. This improves service quality, prevents duplication, and facilitates data-driven decision-making.
In the world of e-commerce, WhatsApp has become a direct conversion channel. Thanks to its integration with online stores, businesses can automate order, shipping, and return notifications, as well as provide real-time support during the purchase process.
For example, a customer can check the status of an order simply by typing “tracking” on WhatsApp. The system, connected to the ecommerce database, automatically replies with the latest information. The customer can also ask questions or request product support without leaving the conversation.
This type of interaction not only improves the user experience but also reduces cart abandonment and increases post-sale satisfaction.
WhatsApp integration is not limited to customer relationships. In the backoffice, it can become an internal communication and task management channel.
Logistics, support, or HR teams can send messages or voice notes that automatically turn into incidents, reports, or requests within the system. Each message is logged and associated with the relevant employee or department — no need to open forms or send emails.
This automation streamlines daily operations, reduces human error, and ensures that information flows instantly and traceably.
Request a free consultation with us, and we’ll study which solution best fits your business.
Connecting WhatsApp Business to a company’s core systems offers measurable benefits:
We make sure that each integration is designed custom-made. It’s not about just “plugging in” an API, but about creating real solutions that fit the company’s operations and goals.
WhatsApp Business is much more than a chat: it’s a strategic channel capable of transforming how companies communicate with their clients and teams.
Integrating it with your CRM, ecommerce, and/or backoffice allows you to automate processes, improve customer service, and turn conversations into valuable business data.
At Ganbaru Smartech, we design and implement these kinds of solutions flexibly and scalably, tailored to each organization.
If you want to discover how to get the most out of WhatsApp Business in your company, contact us to design the perfect solution!
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